By Jessica Rach For Mailonline. A new Dream Curls campaign fronted by Rochelle Humes has come under fire for describing curly hair as 'demanding'. The former pop star has been unveiled as the new face of hair care brand John Frieda, and appears in promotional materials for its Dream Curls product, which has the strap line 'designed for demanding hair'. But the collaboration has not been welcomed by all of her fans, with some commenting on her post to criticise her decision to promote the message that curly hair is 'demanding' having publicly spoken about teaching her daughter her natural hair is beautiful. And after the news was announced on Hair UK's Twitter account , some Twitter users took to the thread accusing the hair brand of not catering to 'dark-skinned women with tightly coiled hair'. British singer Rochelle Humes, 29, appears in promotional material for John Frieda's Frizz Ease product that refers to 'demanding hair'.
Having been singers since childhood, they subsequently moved into music full-time, leaving school at age 18 to pursue careers in music. This single also features the vocal talents of G. Bamford,  and was released on April 28, Their debut album, produced by Dallas Austin and Tricky Stewart ,  had been scheduled for release in
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Why is everyone talking about Lulu and no one talking about John Frieda? It's a good question though. Frieda, who was once known here in the UK for being married to the pop pixie from Glasgow and also, but seemingly less importantly, for being a good hairdresser, is regarded in America as something of a haircare god.
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